Experimenting with more electronic product for our retailers

mark on February 28, 2009 9:12 AM

The national reach of the retail networks using our point of sale software makes us appealing to suppliers with electronic product they wish to promote. We welcome new products to consider with a very open mind. While iIt is not our place to judge the products, we do conduct a due diligence around certain criteria. We also focus on the ease of selling and the ease with which we can bring the new products to the registers on our network. Their success is up to the product pitch and the supplier marketing budget.

With work we have done recently we have developed guidelines for reviewing products being offered for our Tower Systems and eziPass platforms. These guidelines bring consistency to our internal processes. They also provide start-up suppliers with a benchmark against which they can compare their offer and back end functions before they formally approach us.

2 Comments ↓

#1 David on 02.28.09 at 7:27 PM

Cardplai was a good idea but its music selection was poor. I am just a little suss that they didnt let us know what the selection was so we could make a more reasoned decision

#2 mark on 03.01.09 at 7:42 AM

David, They told it was the EMI back catalogue and we felt that this would offer a good selection. We now know there are gaps in terms of what consumers look for in music.

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