Tower Systems grows newsagent market share
mark on January 21, 2010 6:07 AM
While preparing a presentation for next week I have been gathering the latest newsagent market share data for newsagency Point of Sale computer systems. The results show the strength of Tower Systems.
To ensure accuracy of the numbers, we reviewed data in our CRM system, compared with supplier data and tested the results with calls to a sample of newsagents. This ensured the accuracy of the information presented in the graph and our presentations.
2010 will be an interesting year for newsagency software. Changes will be necessary to meet new supplier standards and newsagents will change business models and therefore require more flexible software. Add to that the rigors of a competitive marketplace and you have an interesting year ahead.
We are very proud of our numbers and equally proud that they continue to grow. We are already enjoying 2010 and the newsagents we are welcoming to our community.
When researching the sales data and checking in with recent arrivals to our community, the most common reasons they give for joining us are good word of mouth from colleagues, experiences elsewhere and our strong market share.
We respect our size and are committed to not allowing this to make us complacent. We are soon pulled into line if we ever stray.
For reference for those who want to compare such things, Tower Systems currently serves 1,698 newsagents.
11 Comments ↓
Looking at this graph
Tower has about 1350 newsagents, which sounds right.
POS have about 673, which is far too low. Based on these figures for tower there is more POS then Tower in the industry today. POS claims to have installed about 270 newsagency systems last year. I know they hired recently an ex-tower support programmer to help with the changeovers.
Computerlink is about 340. That does not look right.
AccessPOS has about 168, which means they would have grown dramatically last year.
No system about 606, which seems far too low.
PS You never publish my stuff anyway so I expect here my comments will be censored again.
Simon,
Your numbers are off based on the data from newsagent suppliers, our own data and recent sample survey results.
Comments on this blog are not censored as you claim.
WOW, Simon! You’ve plucked those numbers just by looking at this pie graph (that has no figures)??? You must be very intelligent. Either that or you’ve made them up - which would make me think the opposite of you.
Tower Systems currently serves in excess of 1,600 newsagents.
Luke you always miss the obvious. I looked at the chart and see tower has just less than 40%. I read in the tower blogs that there are 3,500 newsagencies in its universe.
So we have less than 40% of 3,500, the rest follows.
Update: As before I took a screenshot which I suggest that everyone else does here after submitting because otherwise it may not be published.
Simon,
The dataset contains 3,913 newsagents. Tower has 1,643 of these. I verified the numbers for other software companies using several sources. Where the source was not as reliable as I would prefer I erred on the side of generosity toward the Tower competitor.
On all newsagents, Tower has a 42% market share. Of newsagents with a newsagent computer sytem, Tower has a 57% market share. I am proud to say that this is increasing.
As for your allegation about comments, it’s false as you can see.
Your comments, I think shows what I am saying.
See Mark’s comment on the 02.13.10 at 9:07 AM addressed to me.
“The dataset contains 3,913 newsagents. Tower has 1,643 of these.”
Now see the article above dated January 21, 2010 6:07 AM which states “Tower Systems currently serves 1,698 newsagents.”
Even accepting Mark increase for the number of newsagents, the figures do not add up. As a result we now have two different figures for the number of newsagencies using tower systems.
So what happened, is it that 55 newsagents dropped Tower in less than 3 weeks, is it that we have another error or is it what I think, the figures are being made up as we go along.
Update: Again as before I took a screenshot which I suggest that everyone else does here after submitting because otherwise it may not be published.
No area 51 conspiracy here Simon on any front.
I typed the 1,643 figure based on a report on my PC. The 1,698 was pulled from our CRM system which is more accurate.
So, I stand corrected. That said, it is now more than 1,698.
Make a time to visit our office and see our client files without the data or breaching privacy. Our market share is real. The people who usually push back on this are those not happy about our market share.
The figures on your chart looked wrong from the start. As you admit now your own figures in the chart were wrong, so now how likely are we to believe that others figures you quoted are right?
No point in me going to your office, you should put the list up here. Also the references that you used to produce the other figures.
Update: Again as before I took a screenshot which I suggest that everyone else does here after submitting because otherwise it may not be published.
Simon,
The figures in the chart are right. This is the last time I will say that.
That you don’t want to verify their accuracy speaks volumes.
Simon - update : who really cares about a few more or less numbers here or there .Just go with the system that suits your needs and don’t worry about what your competitors are doing .
Update : no screen shot required
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