We published the results of our January newsagency sales benchmark study to participating newsagents yesterday. We will more broadly release the results to others later this week.  The early release to participants is a courtesy in respect for their participation. It also offers an opportunity for discussion in advance of broader release.

Our newsagency sales benchmark study is the most comprehensive and consistent of its type.  We have been reporting on this data for close to ten years.  It is often used by suppliers to assess the health of the newsagency channel.

With data from more than 130 newsagencies, we have a good pool from which to develop an accurate assessment of newsagency performance in key product categories.

Our goal is to help the channel become better informed and to demonstrate the value of using our Point of Sale software as more than a cash register.

The sales benchmark study I announced here yesterday has already generated an excellent response.  Data started flowing almost immediately and this has continued overnight.

This particular benchmark study is being done in association with a couple of newsagent suppliers keen for an up to date sales health check in the newsagency channel.  The size of our customer base means we are better positioned to produce a study based oin a good data set size.

We are grateful to newsagents participating and reflect this with personal business feedback based on their data compared to the broader group.